Powerful. Television and video are the most powerful communication tools in history. One of the reasons why video is such a powerful medium is because it involves the viewer's emotions. Even for businesses, buying decisions are often made on an emotional level. The ability to reach a prospect with images and sound can be incredibly persuasive.

Convenient. Video doesn't infringe on your prospect's time. Your target audience can watch at their own pace, wherever and whenever they want.

Cost Effective. Producing a sales video often costs no more to produce than a high-quality 4-color brochure. What's more, one of video's major advantages is its ability to give a great deal of information in a short amount of time.

Persuasive. Using video to promote your products or services will increase conversion rates. For example, Soloflex, Inc. offers a free video demonstrating its $1,000 exercise system. Each tape costs the company $6.50, but nearly half of those who view the Video Brochure order a system.

Control over Brand Image. Using video can help your organization project a positive image and even make a relatively small company look like a national or international organization. Viewers are presented with only the information you want them to receive, in the exact order you want them to receive it.

Consistent. Video presents standardized information for every viewer, every time. This is especially important in training applications, because it allows the viewer to go back over areas they missed. And Video never has a bad day. A salesperson can't always be at his or her best but, with a video, your sales points are presented with the same professionalism and enthusiasm each time.

Efficient. Video allows you to use your most effective trainer or best salesperson as often as you wish. This "person" can be in literally dozens of places at the same time, thus eliminates one on one instruction.

An Introduction: Video makes a great ice-breaker for sales calls on new prospects. Rather than the salesperson trying to give a mental image of the company, video can do it with pictures, music and exciting special effects. A corporate overview video can also create a friendly, caring image for your company by introducing viewers to upper management and key members of your staff to put a "face with the name".

Unique: With video, you can expect nearly 100% viewership. People will watch your sales video, because it's so unique. Market studies show that nearly everyone given a promotional video will play the tape in its entirety--out of curiosity, if nothing else.

Versatile: The same video can be used at sales meetings, trade shows, point-of-purchase displays, for customer training and as a video brochure.

Clarity. Video is an excellent way to sell a product that has any degree of complexity. Video lends itself particularly well to small, highly-technical products, because it can get "inside" the product to show how small parts work. It can also be used to show how to assemble and use the product correctly.

Animated. Video can show your product in action, something brochures can't do. It can bring your product's features and benefits to life.

Helpful in reducing costs. For companies who do business with distant customers, it's an ideal medium, because the average sales call costs approximately $600, including travel and lodging. Using a video in lieu of the trip can substantially decrease your cost per customer contact... anywhere in the world..

Productive. Video can help your sales force by freeing them up to do what they do best--sell.

Great for fund raising. Video can be used to sell your company's story for investors or to show contributors what the money is being used for. For example, showing homeless people being fed and clothed, or following a person throughout his life after a transplant or medical treatment can have a strong emotional impact.

Personal. You can introduce your company or organization in a personal way, including messages from the executive and key staff. For your best prospects or customers, you can also add a personalized title (i.e.: "Produced Especially for Thomas Industries") to the beginning of the video.

Cross Promotional. Video doesn't have to replace your print materials. Instead, a video can be designed to compliment them, thereby making them more effective. Many companies use viewer response cards, re-order forms, advertise accessories available or even upcoming productions or series.

Appropriate. Today's "visually literate" society gets most of its information from television: 9 out of 10 Americans say that television is their primary news source. Marketers are realizing that video has become the medium of choice.

Proof. Video increases trust and creditability by showing the audience production processes or before and after effectiveness of your service or product.